Now that you have a premium shop that has exposure, you will need to do several things to maintain profitability.
1. Keywords and Descriptions - Make sure that you tag you images with the appropriate keywords (this is how you get found in the CP market place). Make sure you provide descriptions for your products and sections (this is how you will get found on Google and other search engines)
2. Update you site - Keep adding designs to you site, or at least review you keywords and descriptions on a weekly basis.
3. Try to get links to you shop from other internet sites, preferably of the same subject matter. This will create a higher ranking in search engines.
4. Create affiliate banners for you products. - Cafepress offers you the opportunity to have your products sold by other Cafepress members.
This was a basic guide summarising the techniques l used to create better exposure for my Cafepress shop.
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